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Falken Tyres: The New Official Tyre Partner of the PDC
12/02/2025
Nyo Logan
Tyre News
The Professional Darts Corporation (PDC) announces Falken Tyres as its new Official Tyre Partner.
As the 2025 Premier League of Darts gets underway, it's an ideal moment to explore the unique relationship between the sport of darts and the world of tyres. The exciting Falken partnership launched at the 2024/25 Paddy Power World Darts Championship at Alexandra Palace.
Tyre Brands Presence In Darts
Falken Tyres will enhance brand awareness across Europe with prominent branding across tournament stages, player shirts, tickets, and through both event and digital activations. The partnership also includes special promotional activities featuring top darts talents.
The Falken logo was visible on the sleeve of all players and officials across At the World Darts Championship held at London's iconic Alexandra Palace, young prodigy Luke Littler made history by becoming the youngest ever PDC champion. He made history beating darts legend Michael Van Gerwen.
Littler's display during the final was nothing short of spectacular. He posted an impressive average of 104.5, nailed 12 180s, and achieved a checkout percentage of 46%. Against van Gerwen, who also put up a strong fight with an average of 100.3 and was the previous youngest winner of the Sid Waddell.
This victory is not just a personal triumph for the young Littler but also signals a potential sea change in the sport, introducing a vibrant, young talent who might just be the new face of darts for the coming years.
Engaging With Darts Fans Across The World
Strategic activations will also take place at other PDC events throughout the year to align with Falken’s own global presence, including World Series of Darts events in the USA, Australia, New Zealand, Poland, and Denmark.
Falken will also interact with darts fans across the globe through a series of exclusive competitions and giveaways on the PDC’s social media channels, while providing to ‘money-can’t-buy’ opportunities for key retail partners to meet leading PDC stars.
Looking to the future with the PDC & Falken partnership
“Darts, and particularly the partnership with the PDC World Darts Championship, offer us an ideal opportunity to focus on the precision, dynamism, and passion that characterise both the sport of darts and Falken. This relationship allows us to not only reach passionate fans but also opens up new ways to connect our brand authentically and emotionally with a dynamic target group,” says Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe GmbH.
PDC Chief Executive Matt Porter expressed his enthusiasm: “We are delighted to welcome Falken Tyres as our Official Tyre Partner. It’s great to work with an established brand that operates across many regions where darts is enjoying substantial growth. The past 12-months has seen record-breaking growth of the sport and we’re excited to continue building on that success with Falken Tyres.”
Matthias Reichert, Chief Commercial Officer (CCO) of Sport1 GmbH also noted: “Falken stands for innovative, smart and unconventional—always ready to break new ground. LEITMOTIF stands for holistic concepts in terms of brand and product activation. Darts and the PDC have developed rapidly in many of Falken’s core markets in recent years. The target group is an excellent fit with above-average brand awareness.”