NEW 2024 MG Cyberster Electric Roadster Unveiled

After a lengthy hiatus from the segment, MG is set to return to its roots with a futuristic take on the classic two-seater layout. Here’s what we know about the all-electric Cyberster…

While for many fans, the MG moniker still evokes memories of stunning top-down shapes, given the current SUV dominated climate, it seemed unlikely that we would ever see that octagonal badge fitted to a sports car again.

Thankfully though, MG has made the bold move to rekindle its sports car flame and produce a car which lives up to models like the iconic MG B.

As the name suggests though, the design of the new Cyberster will be far from the twee, retro affair you might expect from a brand with such heritage. Instead, the new car (which will arrive in Europe around summer 2024) looks thoroughly futuristic and is positioned to set the tone for MG’s design language going forward.

Targeted at the segment which includes cars such as the Porsche Boxter and BMW Z4, the Cyberster features classic and sleek, long bonnet proportions, mixed with bold, space-age accents. On the outside, these include scissor doors and a Kammback style rear end with thin led taillights.

Carl Gotham’s Marylebone based design team have ensured that the Cyberster’s interior design lives up to the outlandish exterior styling too. Notable cabin highlights include an optional Tesla-esque steering yoke, wraparound digital instrument display screens, and a predominantly driver focused feel to the central control stack.

Also worth noting is the fact that although this current iteration of the Cyberster is said to be around 95% consistent with the finished article, there might be some slight alterations made to the design before the car hits showrooms next year.

All that style would be nothing without substance though, and on that front, MG promises that the car’s two battery powertrain options will be suitably potent.

Although official figures are yet to be announced, we do know that the Cyberster will be released in two different flavours. A circa £50,000 entry level model is expected to feature a single motor design with roughly 300bhp, while a higher performance dual motor variant will also be available with as much as 500bhp on tap – carrying a premium of around £10,000 over the base model.

In terms of targets for the Cyberster, MG acknowledges that the new model won’t be a big volume seller for the brand. However, rather than aggressively marketing the car to shift the most units, MG will use the new roadster as a halo product - promoting the brand’s values and generating an emotive response from both old and new audiences.

As Guy Pigounakis, MG Motor UK’s Commercial Director argues, what better way to celebrate the brand’s 100th birthday later this month, than with a nod to where it all began?